Managerial Marketing - B.B.A.

College of Business Administration
Department of Marketing and Entrepreneurship
534 Business Administration Building
Kent Campus
330-672-2170
marketing@kent.edu
www.kent.edu/business/marketing


Description

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Fully Offered At:

  • Kent Campus

Accreditation

AACSB, International - The Association to Advance Collegiate Schools of Business

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

Freshman Students on the Kent Campus: The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends. The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven Regional Campuses of Kent State University. For more information on admissions, including additional requirements for some academic programs, visit the admissions website for new freshmen.

Freshman Students on the Regional Campuses:  Kent State campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Regional Academic Center in Twinsburg, have open enrollment admission for students who hold a high school diploma, GED or equivalent.

English Language Proficiency Requirements for International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score or minimum 48 PTE Academic score, or by completing the ELS level 112 Intensive Program. For more information on international admission, visit the Office of Global Education’s admission website.

Transfer, Transitioning and Former Students: For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

An overall GPA of at least 2.50 (2.25 for economics and entrepreneurship) is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C (2.00) grade.

Additional Information:

  • Students are admitted into the Managerial Marketing major in fall semester only.

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate, through the creation of marketing plans, their ability to make marketing decisions based on the collection, evaluation, analysis and integration of data from multiple sources. 
  2. Demonstrate their ability to conduct financial analyses appropriate for marketing managers. 
  3. Segment markets and identify target markets and understand how positioning for a brand is created. 
  4. Demonstrate their ability to analyze markets and competitors within markets. 
  5. Exercise skills in analytical thinking, written and oral communication, data collection and analysis, basic financial analysis, interpersonal skills (including networking and teamwork), ethical decision making and computer applications. 

Graduates of all Bachelor of Business Administration programs will be able to:

  1. Recall strategic frameworks that are used to make business decisions. 
  2. Perform basic calculations using quantitative tools that are used to support business decisions. 
  3. Articulate and deliberate their ideas in writing.
  4. Articulate and deliberate their ideas orally.
  5. Identify ethical dilemmas and stakeholders.
  6. Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given. 
  7. Identify global factors in making a business decision. 
  8. Analyze global factors in making a business decision.
 

University Requirements 

All students in a bachelor's degree program at Kent State University must complete the following university requirements for graduation.

NOTE:  University requirements may be fulfilled in this program by specific course requirements. Please see Program Requirements for details.

Destination Kent State: First Year Experience 1
Course is not required for students with 25 transfer credits, excluding College Credit Plus, or age 21+ at time of admission.
Diversity Domestic/Global (DIVD/DIVG) 2 courses
Students must successfully complete one domestic and one global course, of which one must be from the Kent Core.
Experiental Learning Requirement (ELR) varies
Students must successfully complete one course or approved experience.
Kent Core (see table below) 36-37
Writing-Intensive Course (WIC) 1 course
Students must earn a minimum C grade in the course.
Upper-Division Requirement 39 (or 42)
Students must successfully complete 39 upper-division (numbered 30000 to 49999) credit hours to graduate. Students in a B.A. and/or B.S. degree in the College of Arts and Sciences must complete 42 upper-division credit hours.
Total Credit Hour Requirement 120
Some bachelor's degrees require students to complete more than 120 credit hours.

Kent Core Requirements

Kent Core Composition (KCMP) 6
Kent Core Mathematics and Critical Reasoning (KMCR) 3
Kent Core Humanities and Fine Arts (KHUM/KFA) (min one course each) 9
Kent Core Social Sciences (KSS) (must be from two disciplines) 6
Kent Core Basic Sciences (KBS/KLAB) (must include one laboratory) 6-7
Kent Core Additional (KADL) 6
Total Credit Hours: 36-37

Program Requirements

Major Requirements

[BU-BBA-MMTG]

Major Requirements (courses count in major GPA)
MMTG 35011MARKETING TOOLS (WIC) 13
MMTG 35021RESEARCH FOR MARKETING DECISIONS 3
MMTG 35023CUSTOMER ANALYSIS 3
MMTG 35024MARKETING TOOLS LABORATORY 1
MMTG 35026MARKETING RESEARCH LABORATORY 1
MMTG 45020COMPETITIVE MARKET ANALYSIS 3
MMTG 45026MARKETING COMMUNICATIONS LABORATORY 1
MMTG 45030SALES AND SALES MANAGEMENT 3
MMTG 45039PROMOTION MANAGEMENT 3
MMTG 45040INTEGRATED MARKETING STRATEGY (ELR) 3
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING 3
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BUS 10123EXPLORING BUSINESS 23
BUS 30061BUSINESS PROFESSIONAL PRACTICES 31
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
ENG 30061WRITING IN BUSINESS 32
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MATH 11012INTUITIVE CALCULUS (KMCR) 3-5
or MATH 12002 ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
MIS 24053INTRODUCTION TO COMPUTER APPLICATIONS 3
MIS 24056FUNDAMENTALS OF BUSINESS STATISTICS 43
MIS 24163PRINCIPLES OF MANAGEMENT 3
MIS 34060OPERATIONS MANAGEMENT 3
MIS 44285INTEGRATED BUSINESS POLICY AND STRATEGY 3
MKTG 25010PRINCIPLES OF MARKETING (min C grade)3
UC 10097DESTINATION KENT STATE: FIRST YEAR EXPERIENCE 1
Kent Core Basic Sciences (must include one laboratory)6-7
Kent Core Composition (min C grade) 56
Kent Core Humanities and Fine Arts (minimum one course from each)9
Kent Core Social Sciences3
General Electives (minimum 3 upper-division credit hours) (total credit hours depends on earning 120 credit hours including 39 upper-division credit hours) 620
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement. Should students earn below a minimum C grade in MMTG 35011 they are required to repeat the course during the following fall semester to alleviate skill deficits, and they will not be eligible to progress in the major.

2

A student changing to the College of Business Administration or transferring may be waived out of BUS 10123 if:

  1. 30 or more credit hours have been earned and any two classes (from ACCT 23020, ACCT 23021, FIN 26074, MIS 24163, MKTG 25010 or MIS 24053) have successfully been completed.
  2. 60 or more credit hours have been earned and the student has successfully completed one course from (ACCT 23020, ACCT 23021, FIN 26074, MIS 24163, MKTG 25010 or MIS 24053)
  3. At the discretion of the Dean's Office, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.
3

BUS 30061 and ENG 30061 should be taken concurrently. Students who have transferred ENG 30063 from another institution may use it as a substitute for ENG 30061.

4

Student who have taken MATH 10041 for another program may use it as a substitute for MIS 24056.

5

Minimum C grade in ENG 21011 or HONR 20197.

6

Students may take or use any course at any level as long as the minimum 39-credit hours requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 4 credit hours of physical education activity (PEB) courses and maximum 4 credit hours for courses in applied music and music ensembles (MUS courses with a second digit of 5, 6 or 7) combined may be counted toward the 120 total credit hours or 39-upper-division-credit-hour graduation requirement.  General elective courses may be selected from any area and at any level provided students do not go over the PEB, applied music and ensemble music restriction and they satisfy the 39 credit hours upper-division requirements. There is no limit on other music coursework. Any other exceptions must be approved by the assistant dean. Credit for ENG 01001 or MATH 00023 or MATH 00024 may apply toward general electives.

Progression Requirements

Progression in the major: Minimum 2.500 cumulative GPA, minimum C (2.000) grade in: COMM 15000, ENG 21011, MATH 11010, MKTG 25010, MMTG 35011.

Graduation Requirements

Minimum Major GPA Minimum Overall GPA
2.500 2.500
 
  • The curriculum is to be taken in sequence. Not all courses are offered each semester. Students should obtain from the department a copy of the schedule of course sequencing.
  • Only three Managerial Marketing major (3/45000) courses may be repeated and counted toward the major. Exceptions require the approval of the department chair. All attempts count in the computation of the major, upper-division business and cumulative GPA.
  • Entrepreneurship majors who are also majoring in Managerial Marketing, and who have taken ENTR 37045, are not required to take MMTG 45030 for the Managerial Marketing major. However, a double major in entrepreneurship and Managerial Marketing cannot waive ENTR 37045 by taking MMTG 45030.
  • Managerial Marketing majors who are also majoring in Entrepreneurship and who have taken MMTG 35011 are not required to take ENTR 37040; however, an Entrepreneurship major cannot waive the required MMTG 35011 course by taking ENTR 37040 because MMTG 35011 is a writing-intensive course.
  • Students who have passed MMTG 45030 will not receive graduation credit for MKTG 45046 or ENTR 37045.
  • Students who have passed MMTG 45039 will not receive graduation credit for MKTG 45045.

General Degree Requirement for a Bachelor of Business Administration

  1. Students must complete at least 50 percent of business credit hours (required for the business degree) in-residence on a Kent State University campus.
  2. To earn a College of Business Administration minor, students must complete at least 50 percent of the total required credit hours for the minor at Kent State University, at least 6 credit hours in the minor must be at the upper division (30-40000 level), and at least 6 credit hours in the minor must be different from courses in the student's major and minor(s). Students may not pursue a minor and major in the same discipline.
  3. A minimum 2.500 GPA must be earned for all work carried at Kent State University for the accounting, business management, computer information systems, finance, general business, human resource management, managerial marketing and marketing majors. The economics  and entrepreneurship majors require a minimum cumulative 2.250 GPA. A minimum 2.500 GPA must be earned in the major field (which includes all major requirements and major electives for the accounting, business management, computer information systems, finance, general business, human resource management, managerial marketing and marketing majors). The economics and entrepreneurship majors require a 2.250 major GPA.
  4. Students must complete two measures of outcomes assessment as specified by the College of Business Administration for complete satisfaction of the B.B.A.
 

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10097 DESTINATION KENT STATE: FIRST YEAR EXPERIENCE 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
MATH 11012
INTUITIVE CALCULUS (KMCR)
or ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
3-5
MIS 24053 INTRODUCTION TO COMPUTER APPLICATIONS 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
MIS 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BUS 30061 BUSINESS PROFESSIONAL PRACTICES 1
ENG 30061 WRITING IN BUSINESS 2
!MKTG 25010 PRINCIPLES OF MARKETING 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
Required for progression in the major: Minimum 2.500 overall GPA, minimum C grade in COMM 15000, ENG 21011, MATH 11010 and MKTG 25010.  
FIN 36053 BUSINESS FINANCE 3
MIS 24056 FUNDAMENTALS OF BUSINESS STATISTICS 3
!MMTG 35011 MARKETING TOOLS (WIC) 3
!MMTG 35024 MARKETING TOOLS LABORATORY 1
!MMTG 45026 MARKETING COMMUNICATIONS LABORATORY 1
Kent Core Requirement 3
General Electives 3
 Credit Hours17
Semester Six
Required: minimum overall 2.500 GPA  
MIS 34060 OPERATIONS MANAGEMENT 3
!MMTG 35021 RESEARCH FOR MARKETING DECISIONS 3
!MMTG 35026 MARKETING RESEARCH LABORATORY 1
!MMTG 45030 SALES AND SALES MANAGEMENT 3
General Electives 6
 Credit Hours16
Semester Seven
Required: minimum overall 2.500 GPA  
!MMTG 35023 CUSTOMER ANALYSIS 3
!MMTG 45020 COMPETITIVE MARKET ANALYSIS 3
General Electives 9
 Credit Hours15
Semester Eight
Required: minimum overall 2.500 GPA and completion of The Assurance of Learning Assessment given in MIS 44285  
MIS 44285 INTEGRATED BUSINESS POLICY AND STRATEGY 3
!MMTG 45039 PROMOTION MANAGEMENT 3
!MMTG 45040 INTEGRATED MARKETING STRATEGY (ELR) 3
General Electives 2
 Credit Hours11
 Minimum Total Credit Hours:120