Advertising - Minor
School of Journalism and Mass Communication
201 Franklin Hall
The Advertising minor provides students with an overview of the different roles advertising plays in society. Students gain an understanding of social, legal and marketing considerations in advertising and how branding is created through media and creative strategies to persuade a designated target audience.
Fully Offered At:
- Kent Campus
Admission to the minor is selective, open only to students declared in the following baccalaureate majors: Marketing, Communication Studies and Visual Communication Design.
To declare the Advertising minor, students must have a minimum 2.000 overall Kent State University GPA. No Kent State University GPA is required if the student is a first-semester freshman or transfer student admitted in good standing.
|JMC 20004||ADVERTISING WRITING AND STORYTELLING||3|
|JMC 20006||MULTIMEDIA TECHNIQUES||3|
|JMC 20008||RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS||3|
|JMC 21001||PRINCIPLES OF ADVERTISING||3|
|JMC 21004||ADVERTISING AND PUBLIC RELATIONS INDUSTRY TOOLS||1|
|JMC 31002||ADVERTISING COPYWRITING (WIC)||3|
|or JMC 31003||ADVERTISING MEDIA PLANNING|
|or JMC 31004||DIGITAL ADVERTISING|
|JMC 31011||ADVERTISING STRATEGY DEVELOPMENT||3|
|Minimum Total Credit Hours:||19|
|Minimum Minor GPA|
- Minimum 6 credit hours in the minor must be upper-division coursework (30000 and 40000 level).
- Minimum 6 credit hours in the minor must be outside of the course requirements for any major or other minor the student is pursuing.
- Minimum 50 percent of the total credit hours for the minor must be taken at Kent State (in residence).