Visual Communication Design - B.A.

College of Communication and Information
School of Visual Communication Design
241 Taylor Hall
Kent Campus
330-672-7856
vcd@kent.edu
www.kent.edu/vcd


Description

The Bachelor of Arts degree in visual communication design major is the preparation of students for the graphic design and illustration professions. Specifically our program develops technical proficiency and design expertise in the organization of imagery and typography to communicate information in both the two-dimensional and three-dimensional form. Our students produce work for print, video, screen displays and interactive experiences, as well as package design, exhibition design and environmental wayfinding. There are many study abroad/away opportunities. For more information contact the Office of Global Education or CCI's coordinator of International Study Programs.

All bachelor-level degrees in design, illustration and photography require a combination of visual arts and liberal arts courses. The School of Visual Communication Design offers the Bachelor of Arts (B.A.) and Bachelor of Fine Arts (B.F.A.). The decision as to which degree is best for a particular student depends on the student's educational and career goals, academic standing and performance in studio coursework.

According to the National Association of Schools of Art and Design (NASAD), the Bachelor of Arts is a liberal arts degree that focuses on design and illustration "in the context of a broad program of general studies." To achieve this end, the School of  Visual Communication Design's B.A. degree program requires a secondary area of study in the form of a minor.

Fully Offered At:

  • Kent Campus

Accreditation

National Association of Schools of Art and Design

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

Freshman Students on the Kent Campus: The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends. The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven Regional Campuses of Kent State University. For more information on admissions, including additional requirements for some academic programs, visit the admissions website for new freshmen.

Freshman Students on the Regional Campuses:  Kent State campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Regional Academic Center in Twinsburg, have open enrollment admission for students who hold a high school diploma, GED or equivalent.

English Language Proficiency Requirements for International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score or minimum 48 PTE Academic score, or by completing the ELS level 112 Intensive Program. For more information on international admission, visit the Office of Global Education’s admission website.

Transfer, Transitioning and Former Students: For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

The director of the School of Visual Communication Design may impose additional requirements considered reasonable and necessary. Each transfer student will be evaluated individually in terms of his or her ability to perform within the program. A transfer applicant’s strengths and deficiencies will be considered and his or her transfer credits will reflect that consideration.

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.
  2. Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.
  3. Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.
 
 
 

University Requirements 

All students in a bachelor's degree program at Kent State University must complete the following university requirements for graduation.

NOTE:  University requirements may be fulfilled in this program by specific course requirements. Please see Program Requirements for details.

Destination Kent State: First Year Experience 1
Course is not required for students with 25 transfer credits, excluding College Credit Plus, or age 21+ at time of admission.
Diversity Domestic/Global (DIVD/DIVG) 2 courses
Students must successfully complete one domestic and one global course, of which one must be from the Kent Core.
Experiental Learning Requirement (ELR) varies
Students must successfully complete one course or approved experience.
Kent Core (see table below) 36-37
Writing-Intensive Course (WIC) 1 course
Students must earn a minimum C grade in the course.
Upper-Division Requirement 39 (or 42)
Students must successfully complete 39 upper-division (numbered 30000 to 49999) credit hours to graduate. Students in a B.A. and/or B.S. degree in the College of Arts and Sciences must complete 42 upper-division credit hours.
Total Credit Hour Requirement 120
Some bachelor's degrees require students to complete more than 120 credit hours.

Kent Core Requirements

Kent Core Composition (KCMP) 6
Kent Core Mathematics and Critical Reasoning (KMCR) 3
Kent Core Humanities and Fine Arts (KHUM/KFA) (min one course each) 9
Kent Core Social Sciences (KSS) (must be from two disciplines) 6
Kent Core Basic Sciences (KBS/KLAB) (must include one laboratory) 6-7
Kent Core Additional (KADL) 6
Total Credit Hours: 36-37

Program Requirements

Major Requirements

[CI-BA-VCD]

Major Requirements (couses count in major GPA)
VCD 13000INTRODUCTION TO VISUAL COMMUNICATION DESIGN 3
VCD 13001INTRODUCTION TO VISUAL COMMUNICATION DESIGN STUDIO (min B- grade)3
VCD 18000PHOTOGRAPHY 3
VCD 20010INTRODUCTION TO DESIGN RESEARCH 3
VCD 20196VCD SOPHOMORE PORTFOLIO REVIEW 1
VCD 22000DESIGN/ILLUSTRATION TECHNIQUES I 3
VCD 22001DESIGN/ILLUSTRATION TECHNIQUES II 3
VCD 23001INTRODUCTION TO TYPOGRAPHY 3
VCD 32000ILLUSTRATION I 3
VCD 33000GRAPHIC DESIGN I 3
VCD 33001GRAPHIC DESIGN II 3
VCD 34004VISUAL ETHICS 3
VCD 34005INTRODUCTION TO 3D GRAPHIC DESIGN 3
VCD 34006MOTION DESIGN 3
VCD 40025PROFESSIONAL PORTFOLIO 2
VCD 40092INTERNSHIP I-GRAPHIC DESIGN/ILLUSTRATION (ELR) 1
VCD 40053GRAPHIC DESIGN STUDIO-GLYPHIX 3
or VCD 40192 INTERNSHIP II-GRAPHIC DESIGN/ILLUSTRATION/PHOTO-ILLUSTRATION (ELR)
VCD 45000GRAPHIC DESIGN PERSPECTIVES (WIC) 13
VCD Bachelor of Arts Guided Electives, choose from the following:12
PHOTOGRAPHY II
ADVANCED PHOTOGRAPHY
PHOTO TECHNOLOGY
ILLUSTRATION II
GRAPHIC DESIGN-TRAVEL AND FIELD EXPERIENCE
STUDIO PRODUCTION
INTERACTION DESIGN
ISSUES FOR GRAPHIC DESIGN BUSINESSES
PACKAGING, PROMOTION AND RETAIL ENVIRONMENTS
INFORMATION GRAPHICS
BRANDED IDENTITY
TYPE HIGH PRESS
SENIOR CAPSTONE (ELR)
Additional Requirements (courses do not count in major GPA)
ARTH 22007ART HISTORY: RENAISSANCE TO MODERN ART (KFA) 3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
JMC 20001MEDIA, POWER AND CULTURE (DIVD) (KSS) 3
LIS 30010INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND 3
UC 10097DESTINATION KENT STATE: FIRST YEAR EXPERIENCE 1
Kent Core Composition6
Kent Core Mathematics and Critical Reasoning3-5
Kent Core Humanities and Fine Arts6
Kent Core Social Sciences (must be from two disciplines)3
Kent Core Basic Sciences (must include one laboratory)6-7
Kent Core Additional3
Minor Coursework18
Additional Minor Hours or General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours)1
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement. 

Progression Requirements

  • Students must receive a minimum B- in VCD 13001 before enrolling in VCD 23001. VCD 13001 may be taken a maximum three times until a minimum B- grade is achieved.
  • Students must maintain a 2.500 major GPA in order to continue taking VCD courses. Failure to do so at the end of one semester will result in a written warning with the option of repeating certain VCD courses in order to meet minimum grade and GPA requirements to continue. Failure to do so at the end of two consecutive semesters will result in not being permitted to enroll in VCD courses. Students in this situation will be contacted by an academic advisor to create an alternative plan of study with a new major.

Graduation Requirements

Minimum Major GPA Minimum Overall GPA
2.250 2.000
  • Any Visual Communication Design (VCD) course taken is calculated in the major GPA.
  • A minimum B- may be required in some courses.
  • The review of the creative ability and technical skills of students wishing to pursue courses or a major in visual communication design will be based on the quality of a portfolio of work selected from basic courses VCD 13000, VCD 13001, VCD 22000, VCD 22001, VCD 23001 and VCD 33000

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
!VCD 13000 INTRODUCTION TO VISUAL COMMUNICATION DESIGN 3
!VCD 13001 INTRODUCTION TO VISUAL COMMUNICATION DESIGN STUDIO 3
UC 10097 DESTINATION KENT STATE: FIRST YEAR EXPERIENCE 1
Kent Core Requirement 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
JMC 20001 MEDIA, POWER AND CULTURE (DIVD) (KSS) 3
!VCD 22000 DESIGN/ILLUSTRATION TECHNIQUES I 3
!VCD 23001 INTRODUCTION TO TYPOGRAPHY 3
Kent Core Requirement 3
 Credit Hours15
Semester Three
ARTH 22007 ART HISTORY: RENAISSANCE TO MODERN ART (KFA) 3
!VCD 20196 VCD SOPHOMORE PORTFOLIO REVIEW 1
!VCD 20010 INTRODUCTION TO DESIGN RESEARCH 3
!VCD 22001 DESIGN/ILLUSTRATION TECHNIQUES II 3
!VCD 33000 GRAPHIC DESIGN I 3
Kent Core Requirement 3
 Credit Hours16
Semester Four
!VCD 32000 ILLUSTRATION I 3
!VCD 34005 INTRODUCTION TO 3D GRAPHIC DESIGN 3
VCD 34006 MOTION DESIGN 3
VCD 40092 INTERNSHIP I-GRAPHIC DESIGN/ILLUSTRATION (ELR) 1
Minor Coursework 3
Kent Core Requirement 3
 Credit Hours16
Semester Five
VCD 33001 GRAPHIC DESIGN II 3
!VCD 34004 VISUAL ETHICS 3
VCD 18000 PHOTOGRAPHY 3
Minor Coursework 3
Kent Core Requirement 3
 Credit Hours15
Semester Six
LIS 30010 INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND 3
VCD 45000 GRAPHIC DESIGN PERSPECTIVES (WIC) 3
VCD Bachelor of Arts Guided Electives 3
Minor Coursework 3
Kent Core Requirements 3
 Credit Hours15
Third Summer Term
VCD 40053
GRAPHIC DESIGN STUDIO-GLYPHIX
or INTERNSHIP II-GRAPHIC DESIGN/ILLUSTRATION/PHOTO-ILLUSTRATION (ELR)
3
 Credit Hours3
Semester Seven
VCD Bachelor of Arts Guided Electives 3
Minor Coursework 6
Kent Core Requirement 3
 Credit Hours12
Semester Eight
!VCD 40025 PROFESSIONAL PORTFOLIO 2
VCD Bachelor of Arts Guided Electives 6
Minor Coursework 3
Additional Minor Hours or General Electives 1
 Credit Hours12
 Minimum Total Credit Hours:120