College of Communication and Information
School of Media and Journalism
www.kent.edu/mdj

About This Program

The Advertising minor provides students with an overview of the different roles advertising plays in society. Students gain an understanding of social, legal and marketing considerations in advertising and how branding is created through media and creative strategies to persuade a designated target audience.

Students in the minor have the opportunity to get involved with the Kent State University chapter of the American Advertising Federation (AAF). AAF gives students the opportunity to network, develop their professional skills and prepare for a career in this exciting field.

Contact Information

• Emily Metzgar | mdj@kent.edu |
  330-672-2572
• Speak with an Advisor

Program Delivery

• Delivery:
  • In person
• Location:
  • Kent Campus

Admission Requirements

To declare the Advertising minor, students must have a minimum 2.000 overall Kent State University GPA. No Kent State University GPA is required if the student is a first-semester freshman or transfer student admitted in good standing.

Program Requirements

Minor Requirements

Graduation Requirements

• Minimum 6 credit hours in the minor must be upper-division coursework (30000 and 40000 level).
• Minimum 6 credit hours in the minor must be outside of the course requirements for any major or other minor the student is pursuing.
• Minimum 50 percent of the total credit hours for the minor must be taken at Kent State (in residence).

Program Learning Outcomes

Graduates of this program will be able to:

1. Analyze audiences using primary and secondary research.
2. Craft well written material in a variety of lengths and formats to effectively communicate messages to a range of audiences.
3. Apply strategic thinking and planning for advertising campaigns.