Advertising - Minor
College of Communication and Information
School of Media and Journalism
201 Franklin Hall
Kent Campus
330-672-2572
jmc@kent.edu
www.kent.edu/jmc
School of Media and Journalism
201 Franklin Hall
Kent Campus
330-672-2572
jmc@kent.edu
www.kent.edu/jmc
Description
The Advertising minor provides students with an overview of the different roles advertising plays in society. Students gain an understanding of social, legal and marketing considerations in advertising and how branding is created through media and creative strategies to persuade a designated target audience.
Fully Offered At:
- Kent Campus
Admission Requirements
To declare the Advertising minor, students must have a minimum 2.000 overall Kent State University GPA. No Kent State University GPA is required if the student is a first-semester freshman or transfer student admitted in good standing.
Minor Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Minor Requirements | ||
| EMAT 10310 | MY STORY ON THE WEB | 3 |
| JMC 20004 | ADVERTISING WRITING AND STORYTELLING | 3 |
| JMC 20008 | RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS | 3 |
| JMC 21001 | PRINCIPLES OF ADVERTISING | 3 |
| JMC 21004 | ADVERTISING AND PUBLIC RELATIONS INDUSTRY TOOLS | 1 |
| JMC 31002 | ADVERTISING COPYWRITING (WIC) | 3 |
| or JMC 31003 | ADVERTISING MEDIA PLANNING | |
| or JMC 31004 | DIGITAL ADVERTISING | |
| JMC 31011 | ADVERTISING STRATEGY DEVELOPMENT | 3 |
| Minimum Total Credit Hours: | 19 | |
Graduation Requirements
| Minimum Minor GPA | Minimum Overall GPA |
|---|---|
| 2.700 | 2.000 |
- Minimum 6 credit hours in the minor must be upper-division coursework (30000 and 40000 level).
- Minimum 6 credit hours in the minor must be outside of the course requirements for any major or other minor the student is pursuing.
- Minimum 50 percent of the total credit hours for the minor must be taken at Kent State (in residence).