Marketing (MKTG)

MKTG 25010     PRINCIPLES OF MARKETING      3 Credit Hours

(Equivalent to BMRT 21050) An overview of the processes, activities, and problems associated with the conception, planning, and execution of the pricing, promotion, and distribution of ideas, goods and services to create exchange values in the market. Offered both as an in-class and online course.

Prerequisite: ECON 22060.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

Attributes: TAG Business

MKTG 35030     MARKETING APPLICATIONS      3 Credit Hours

Students learn and apply strategic and financial analysis skills to make real-world marketing decisions. Emphasis on marketing planning and core strategic decisions in marketing, including segmentation, targeting and positioning.

Prerequisite: MKTG 25010 must be completed with a minimum C (2.000) grade; and minimum cumulative GPA of 2.500; and marketing (MKTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 35035     CONSUMER BEHAVIOR      3 Credit Hours

Focus is on the decision-making processes of the individual consumer and the psychological, sociological, cultural and economic factors that influence those choices. Understanding why consumers behave in the way that they do is the heart of the study of consumer behavior and informs the formulation of marketing strategy. Periodically offered as an online course.

Prerequisite: MKTG 25010.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 35050     MARKETING RESEARCH      3 Credit Hours

Focus is on the collection and analysis of new marketing data, both for exploratory and for decision-making purposes. Students work individually and in teams developing and communicating responses to managerial questions.

Prerequisite: MKTG 25010 and MIS 24056; and minimum cumulative GPA of 2.500; and marketing (MKTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 35055     INTERNET MARKETING      3 Credit Hours

This course will give students an understanding of the ways in which the Internet and the World Wide Web can be integrated into the marketing mix. In addition tools of marketing which are available via the Internet will be explored.

Prerequisite: MKTG 25010 or BMRT 21050 or MKTG 35035.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 35056     SOCIAL MEDIA MARKETING      3 Credit Hours

Explore the various opportunities and risks that social media marketing holds for firms. During the course students will learn about topics such as social media's effect on marketing, creating and managing brand presences on social media, creating and marketing a branded viral video, identifying online influencers, analyzing.

Prerequisite: MKTG 25010; minimum GPA 2.500 and junior standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 45045     ADVERTISING AND PROMOTION MANAGEMENT      3 Credit Hours

Increases students' understanding of advertising concepts as well as structure and functions of different "players" within the industry. Integrates marketing and advertising theory with application in advertising decision-making. Periodically offered as an online course. Not open to Managerial Marketing (MMTG) majors.

Prerequisite: MKTG 25010 or BMRT 21050.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 45046     PERSONAL SELLING      3 Credit Hours

Introduces students to effective communication, successful selling and persuasion techniques, building customer relationships, ethics, the buying and selling process, and developing professional sales calls. Not open to Managerial Marketing (MMTG) majors.

Prerequisite: MKTG 25010 or BMRT 21050 or MKTG 35035.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 45047     ADVANCED PROFESSIONAL SELLING      3 Credit Hours

Builds on the foundation established in Personal Selling and Sales Management (MKTG 45046) by applying sales concepts, participating in live sales calls with Business Partner Company Sales Reps, spending highly focused time in role plays with immediate feedback from the instructors, interacting with guest speakers who are experts in sales, and studying advanced sales and persuasion techniques. Experiential course that requires some flexibility with scheduling for the shadow experiences.

Prerequisite: MKTG 45046 or MMTG 45026 or ENTR 37045; and a minimum cumulative GPA of 2.500.

Schedule Type: Combined Lecture and Lab

Contact Hours: 2 lecture, 1 lab

Grade Mode: Standard Letter

MKTG 45060     INTERNATIONAL MARKETING      3 Credit Hours

Examination of international marketing in terms of global markets and trade. Emphasizes differences among markets caused by geography, politics, economics, culture, commercial policy and trade practices. Periodically offered as an online course.

Prerequisite: MKTG 25010 or BMRT 21050 or MKTG 35035.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 45082     SERVICES MARKETING      3 Credit Hours

Provides an integrated understanding of what is required to develop and market a successful service to a chosen target market. Positioning of a service product can be achieved through the “4 Ps” tactics originally used for goods marketing in addition to three new Ps” for services, which include design of the delivery process, recruitment and training of people, and developing appropriate physical evidence. Readings, lectures, tests, and experiential activities are used to develop and assess learning.

Prerequisite: MKTG 25010 and minimum cumulative GPA of 2.500.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 45084     MARKETING POLICIES AND STRATEGIES (ELR) (WIC)      3 Credit Hours

Capstone course for marketing majors. Course deals with marketing policies and strategies with emphasis on managerial decision-making case approach.

Prerequisite: minimum cumulative 2.500 GPA; and MKTG 35030 with a minimum C (2.000) grade; and marketing (MKTG) major; and senior standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

Attributes: Experiential Learning Requirement, Writing Intensive Course

MKTG 45091     MARKETING SEMINAR      1-4 Credit Hours

(Repeatable for credit)Current topics in marketing. Certain sections of this variable topic seminar may require instructor special approval or have further prerequisites. See current schedule of classes.

Prerequisite: MKTG 25010 or BMRT 21050 or MKTG 35035; and minimum cumulative GPA of 2.500.

Schedule Type: Seminar

Contact Hours: 1-4 other

Grade Mode: Standard Letter

MKTG 45095     SPECIAL TOPICS IN MARKETING      1-4 Credit Hours

(Repeatable for credit) Special Topics in Marketing permits the exploration of topics that are not covered, or not covered in as much depth, in scheduled courses. Credit hours depend on the scope of the project.

Prerequisite: minimum cumulative 2.500 GPA and special approval.

Schedule Type: Lecture

Contact Hours: 1-4 lecture

Grade Mode: Standard Letter

MKTG 45096     INDIVIDUAL INVESTIGATION IN MARKETING      1-3 Credit Hours

(Repeatable for credit)Independent investigation of appropriate problem undertaken by a senior marketing major.

Prerequisite: special approval.

Schedule Type: Individual Investigation

Contact Hours: 1-6 other

Grade Mode: Standard Letter

MKTG 45187     INTERNATIONAL EXPERIENCE IN MARKETING      3 Credit Hours

The student will gain firsthand exposure to international businesses and organizations generally relating to business and specifically relating to marketing. The course includes pre-trip orientation sessions sessions, visits to international businesses and organizations, and opportunities for cultural activities.

Prerequisite: MKTG 25010; and must be a Marketing (MKTG), Managerial Marketing (MMTG), or Entrepreneurship (ENTR) major; and special approval.

Schedule Type: Field Experience

Contact Hours: 9 other

Grade Mode: Standard Letter

MKTG 45192     SALES INTERNSHIP (ELR)      3 Credit Hours

Supervised practical experience in sales with a business. An internship application and faculty approval are needed prior to registration for this course.

Prerequisite: MKTG 45046 or MMTG 45030 or ENTR 37045; and special approval.

Schedule Type: Practicum or Internship

Contact Hours: 9 other

Grade Mode: Standard Letter

Attributes: Experiential Learning Requirement

MKTG 45292     MARKETING INTERNSHIP (ELR)      3 Credit Hours

Preparation of research report concurrent with on-the-job experience with cooperating business or other organization.

Prerequisite: MKTG 25010 or BMRT 21050 or MKTG 35035; and special approval.

Schedule Type: Individual Investigation, Practicum or Internship

Contact Hours: 9 other

Grade Mode: Standard Letter

Attributes: Experiential Learning Requirement

MKTG 65050     MODERN ENTREPRENEURIAL MANAGEMENT      3 Credit Hours

Analysis and application of the key elements of both entrepreneurship (new business starts) and entrepreneurship in existing companies.

Prerequisite: Completion of 24 credi hours of business administration (BAD) courses and graduate standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 65051     MARKETING MANAGEMENT      2 Credit Hours

Analysis of marketing management at a level appropriate to students with limited background in the subject. The course will include lectures, and will integrate a major experiential component (e.g., a marketing simulation, a client-based project, etc.). Services, global marketing, and legal and ethical issues will be integrated across topic areas.

Prerequisite: graduate standing.

Schedule Type: Lecture

Contact Hours: 2 lecture

Grade Mode: Standard Letter

MKTG 65053     PROMOTION MANAGEMENT      3 Credit Hours

(Slashed with MKTG 75053) All elements of the promotional mix-advertising, sales, promotion, publicity, public relations and personal selling-will be considered as part of an integrated communications strategy. Primary emphasis will be placed on advertising. A comprehensive set of analytical frameworks will be developed covering a range of topics from the firm's marketing strategy to the message strategy embodied in a single advertisement. These analytic frameworks will be applied to a series of case studies throughout the course.

Prerequisite: MKTG 65051 and graduate standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 65054     INTERNATIONAL MARKETING      3 Credit Hours

This course focuses on the types of marketing decisions facing the international marketing manager or vice president in the multinational firm.

Prerequisite: MKTG 65051 and graduate standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 65057     MARKETING RESEARCH      3 Credit Hours

(Slashed with MKTG 75057) Examination of the research process as applied to decision making. Course focuses on steps in problem formulation the research process application of techniques and basis data analysis using SPSS-PC.

Prerequisite: MKTG 65051; graduate standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 65060     MARKETING STRATEGY AND PLANNING      3 Credit Hours

Focuses on integration of marketing planning into the strategic planning process. Deals mostly with marketing strategy at the level of senior management rather than operations.

Prerequisite: MKTG 65051; and graduate standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 65064     BUYER BEHAVIOR      3 Credit Hours

An analysis of the concepts of buyer/consumer behavior, focusing on the behavioral sciences theories underlying marketing models and their application to marketing strategies.

Prerequisite: BAD 65051 or 75051; and graduate standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 65184     INTERNATIONAL BUSINESS      3 Credit Hours

Study of the business firm in a global context. Application of theory and practice of American business administration to international operations of firms.

Prerequisite: ECON 62021 and graduate standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 75050     MODERN ENTREPRENEURIAL MANAGMENT      3 Credit Hours

Analysis and application of the key elements of both entrepreneurship (new business starts) and entrepreneurship in existing companies.

Prerequisite: special approval and doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 75051     MARKETING MANAGEMENT      3 Credit Hours

Analysis of marketing management at a level appropriate to students with limited background in the subject. Course encompasses lecture discussion problems and cases.

Prerequisite: doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 75053     PROMOTION MANAGEMENT      3 Credit Hours

(Slashed with MKTG 65053) All elements of the promotional mix-advertising, sales, promotion, publicity, public relations and personal selling-will be considered as part of an integrated communications strategy. Primary emphasis will be placed on advertising. A comprehensive set of analytical frameworks will be developed covering a range of topics from the firm's marketing strategy to the message strategy embodied in a single advertisement. These analytic frameworks will be applied to a series of case studies throughout the course.

Prerequisite: MKTG 65051 or 75051; and doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 75057     MARKETING RESEARCH      3 Credit Hours

(Slashed with MKTG 65057) Examination of the research process as applied to decision making. Course focuses on steps in problem formulation, the research process, application of techniques, and basis data analysis using SPSS-PC.

Prerequisite: MKTG 65051 or 75051; and doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 75064     BUYER BEHAVIOR      3 Credit Hours

An analysis of the concepts of buyer/consumer behavior, focusing on the behavioral sciences theories underlying marketing models and their application to marketing strategies.

Prerequisite: MKTG 65051 or 75051; and doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 75184     INTERNATIONAL BUSINESS      3 Credit Hours

Study of the business firm in a global context. Application of theory and practice of American business administration to international operations of firms.

Prerequisite: doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 85054     INTERNATIONAL MARKETING      3 Credit Hours

This course focuses on the types of marketing decisions facing the international marketing manager or vice president in the multinational firm.

Prerequisite: MKTG 65051 or 75051; and MKTG 65184 or 75184; and doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 85057     RESEARCH DESIGN      3 Credit Hours

Focuses on the construction of a conceptual framework; the design of an experiment sampling plan data collection methods and the application of statistical techniques.

Prerequisite: doctoral standing.

Schedule Type: Seminar

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 85060     MARKETING STRATEGY AND PLANNING      3 Credit Hours

Focuses on integration of marketing planning into the strategic planning process. Deals mostly with marketing strategy at the level of senior management rather than operations.

Prerequisite: MKTG 65051 or 75051; and doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MKTG 85063     ANALYTICAL METHODS IN MARKETING RESEARCH      3 Credit Hours

Application of multivariant statistical techniques in marketing research.

Prerequisite: doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter-IP

MKTG 85064     BUYER BEHAVIOR      3 Credit Hours

An analysis of extant and emerging theories, models and concepts of buyer consumer behavior and their development and testing.

Prerequisite: doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter-IP

MKTG 85066     MARKETING THEORY      3 Credit Hours

The central objective of the course is to develop the doctoral student's background in marketing theory, theory construction and the creation of marketing knowledge.

Prerequisite: doctoral standing.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter-IP

MKTG 85091     ADVANCED INTERNATIONAL MARKETING SEMINAR      3 Credit Hours

(Repeatable for credit)Covers the theoretical research development of the field of international marketing.

Prerequisite: doctoral standing.

Schedule Type: Seminar

Contact Hours: 3 other

Grade Mode: Standard Letter-IP

MKTG 85097     SEMINAR IN MARKETING AND ENTREPRENEURSHIP      3 Credit Hours

(Repeatable for a maximum of 6 credit hours) This course is designed to provide doctoral students with a broad exposure to a current and substantive topic area in either marketing or entrepreneurship. This course will expose students to classic and new ideas, help them critically analyze these ideas, and provide them with the opportunity to relate these ideas to their own research interests.

Prerequisite: doctoral standing.

Schedule Type: Colloquium

Contact Hours: 3 other

Grade Mode: Standard Letter

MKTG 85098     RESEARCH IN MARKETING      3 Credit Hours

(Repeatable for credit)Designed to assist students in developing dissertation topics or to provide an opportunity to study material or topic not covered elsewhere in the program.

Prerequisite: doctoral standing.

Schedule Type: Research

Contact Hours: 3 other

Grade Mode: Standard Letter