Managerial Marketing (MMTG)

MMTG 35011     MARKETING TOOLS (WIC)      3 Credit Hours

Provides an overview of the analytical, communication, and decision-making skills that students will need to succeed in subsequent coursework and as a marketing professional. Topics include strategic analysis, financial analysis, case analysis, marketing decision-making, and persuasive communications.

Prerequisite: Minimum C (2.00) in ENG 21011, COMM 15000, MATH 11010; MIS 24053 or COMT 11000; MKTG 25010 or BMRT 21050 with minimum C; minimum cumulative 2.500 GPA; and Managerial Marketing (MMTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

Attributes: Writing Intensive Course

MMTG 35021     RESEARCH FOR MARKETING DECISIONS      3 Credit Hours

Focuses on the effective collection, organization, evaluation, and use of data to make marketing decisions. Emphasis on methods for collecting, analyzing, interpreting, and communicating data in the context of marketing decision-making.

Prerequisite: a minimum C grade in MMTG 35011; and minimum cumulative 2.500 GPA; and a managerial marketing (MMTG) major.

Pre/corequisite: MIS 24056.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MMTG 35023     CUSTOMER ANALYSIS      3 Credit Hours

Focuses on the methods marketers use to analyze and understand their customers. Incorporates market segmentation and targeting, understanding consumer and buyer decision-making, and customer relationship management. Students will complete a segmentation plan for a client firm.

Prerequisite: MMTG 35021 and MMTG 45030; and minimum cumulative GPA of 2.500; a managerial marketing (MMTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MMTG 35024     MARKETING TOOLS LABORATORY      1 Credit Hour

Extended practice and use of software to enhance financial analysis and communication skills. Emphasizes the use of Microsoft Office software to enhance marketing decision-making and persuasive presentation skills. Incorporates professional development skills and opportunities. Should be taken concurrently with the Marketing Tools (MMTG 35011) course.

Prerequisite: ENG 21011, COMM 15000, MATH 11010; and MIS 24053 or COMT 11000; and MKTG 25010 or BMRT 21050 with minimum C (2.00); minimum cumulative GPA of 2.500; and Managerial Marketing (MMTG) major.

Schedule Type: Laboratory

Contact Hours: 2 lab

Grade Mode: Standard Letter

MMTG 35026     MARKETING RESEARCH LABORATORY      1 Credit Hour

Extended practice and use of software to enhance data analysis and communication skills. Emphasizes the collection and analysis of research data for marketing decision-making. Incorporates the use of data analysis software. Should be taken concurrently with the Research for Marketing Decisions (MMTG 35021) course.

Prerequisite: a minimum C (2.000) grade in MMTG 35011; and minimum cumulative GPA of 2.500; and managerial marketing (MMTG) major.

Schedule Type: Laboratory

Contact Hours: 2 lab

Grade Mode: Standard Letter

MMTG 45020     COMPETITIVE MARKET ANALYSIS      3 Credit Hours

Focuses on establishing and maintaining a competitive market position through product and pricing strategies driven by industry and competitive analysis. Students will participate in a marketing simulation where they will make marketing decisions and strive to compete effectively.

Prerequisite: MMTG 35021 and 35023; and minimum cumulative GPA of 2.500; and managerial marketing (MMTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MMTG 45026     MARKETING COMMUNICATIONS LABORATORY      1 Credit Hour

Extended practice and use of software to enhance marketing communications skills. Emphasizes the use of software to develop and execute specific marketing communications tools. Incorporates traditional and contemporary communications tools with a focus on tools that are typically created in-house by marketers.

Prerequisite: ENG 21011, COMM 15000 and MATH 11010; and MIS 24053 or COMT 11000; and a minimum C grade in either MKTG 25010 or BMRT 21050; and minimum cumulative GPA of 2.500; and managerial marketing (MMTG) major.

Schedule Type: Laboratory

Contact Hours: 2 lab

Grade Mode: Standard Letter

MMTG 45030     SALES AND SALES MANAGEMENT      3 Credit Hours

Focuses on the fundamentals of selling and sales management with emphasis on persuasive communication and understanding others’ perspectives to reach a “win-win” outcome. Incorporates sales management strategies and the planning and leadership skills of a sales manager. Students will engage in one-on-one role playing and simulated selling scenarios.

Prerequisite: a minimum C grade in MMTG 35011; and minimum cumulative GPA of 2.500; and managerial marketing (MMTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MMTG 45039     PROMOTION MANAGEMENT      3 Credit Hours

Focuses on the use of promotional tools to communicate marketing strategies to customers. Emphasis on both traditional and contemporary promotional tools, including new technologies in marketing communications. Considers the selection, planning, and implementation of promotional tools. Students will complete a communications plan for a client firm.

Prerequisite: MMTG 45020 and 45030; and minimum cumulative GPA of 2.500; and managerial marketing (MMTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

MMTG 45040     INTEGRATED MARKETING STRATEGY (ELR)      3 Credit Hours

Capstone course for managerial marketing majors. Emphasis is on the integration of marketing concepts, methods, and skills from prior coursework to make sound marketing decisions. Students will complete a marketing plan for a client firm.

Prerequisite: MMTG 45020 and MMTG 45030; and minimum cumulative GPA of 2.500; and managerial marketing (MMTG) major.

Schedule Type: Lecture

Contact Hours: 3 lecture

Grade Mode: Standard Letter

Attributes: Experiential Learning Requirement

MMTG 45195     SPECIAL TOPICS IN MANAGERIAL MARKETING      1-4 Credit Hours

Special Topics in Managerial Marketing permits the exploration of topics not covered, or are not covered in as much depth, in scheduled courses. Hours of credit depend on scope of project.

Prerequisite: special approval; and minimum cumulative 2.500 GPA.

Schedule Type: Lecture

Contact Hours: 1-4 lecture

Grade Mode: Standard Letter