Ambassador Crawford College of Business and Entrepreneurship
Department of Marketing and Entrepreneurship
www.kent.edu/business/marketing


About This Program

The Marketing minor helps students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction as well as the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings; and communicate the benefits of their products or services effectively. Students completing the minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.

Contact Information

Program Delivery

The Marketing minor is not accepting students at the Stark Campus at this time.

  • Delivery:
    • In person
  • Location:
    • Kent Campus