- In person
- Kent Campus
The Media Advocacy minor prepares students to explore advocacy as both a professional discipline and an act of engaged citizenship by equipping them with theoretical and applied approaches for achieving meaningful social, political and cultural change through the use of media tools and concepts. The minor will deepen student understanding of individual activism, group advocacy and social movements. The required and elective courses will help students understand how to apply story-based strategies to create shared meaning, draw attention to societal issues and organize others to take action. It will also prepare students to understand how media shape individual decision making, public discourse and public opinion.
Admission to a minor is open to students declared in a bachelor’s degree, the A.A.B. or A.A.S. degree or the A.T.S. degree (not Individualized Program major). Students declared only in the A.A. or A.S. degree or the A.T.S. degree in Individualized Program may not declare a minor. Students may not pursue a minor and a major in the same discipline.
Program Learning Outcomes
Through this minor, students will be able to:
- Explore advocacy by studying social movement theories, organizing models and the history and role of communication and media on advocacy efforts.
- Understand and examine the power of story-based strategies in developing compelling change narratives, gaining public awareness and commitment and mobilizing sustainable collective action.
- Understand, apply and critically analyze the core components of story-based strategies, such as underlying assumptions, framing, narrative power, conflict and use of evidence.
- Develop a useful toolkit of nonviolent mobilization strategies and tactics.
- Critically examine the role of traditional and digital media in framing and covering transformational change efforts.
- Explore the critical elements of advocacy communication, including persuasive communication using all media, speechwriting, argumentation, testimony writing.
- Practice experiential advocacy by applying media tools and the specific skills of their disciplines to advocacy problems.
|CCI 20001||INTRODUCTION TO MEDIA ADVOCACY||3|
|COMM 35464||ARGUMENTATION AND PERSUASIVE COMMUNICATION||3|
|CCI 45091||SEMINAR IN MEDIA AND MOVEMENTS (ELR)||3|
|Minor Electives, choose from the following:||9|
|TOPICS IN SOCIAL JUSTICE IN TEACHING AND LEARNING|
|SEMINAR IN MEDIA AND MOVEMENTS (ELR)|
|FREEDOM OF SPEECH|
|COMMUNITY OUTREACH IN NONPROFIT MANAGEMENT (ELR)|
|PRINCIPLES OF ADVERTISING|
|NONVIOLENCE: THEORY AND PRACTICE|
|ADVOCACY AND ACTIVISM IN PUBLIC HEALTH|
|PRINCIPLES OF PUBLIC HEALTH LEADERSHIP|
|VISUAL DESIGN THINKING|
|Minimum Total Credit Hours:||18|
|Minimum Minor GPA||Minimum Overall GPA|
- Minimum 6 credit hours in the minor must be upper-division coursework (30000 and 40000 level).
- Minimum 6 credit hours in the minor must be outside of the course requirements for any major or other minor the student is pursuing.
- Minimum 50 percent of the total credit hours for the minor must be taken at Kent State (in residence).