College of Communication and Information
School of Media and Journalism

About This Program

The advertising major provides a perfect blend of creativity and business acumen, allowing you to launch a successful career in the dynamic advertising industry. With a digital-first mindset and hands-on experience early on, you'll learn how to develop compelling campaigns that connect to audiences and make an impact. Read more...

Contact Information

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Examples of Possible Careers and Salaries*

Advertising and promotions managers

  • -1.1% decline
  • 28,600 number of jobs
  • $133,460 potential earnings

Market research analysts and marketing specialists

  • 17.7% much faster than the average
  • 738,100 number of jobs
  • $65,810 potential earnings

Additional Careers

  • Brand Marketing Specialist
  • Media Planner and Buyer
  • Social Media Strategist


Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)

* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.