Ambassador Crawford College of Business and Entrepreneurship
Department of Marketing and Entrepreneurship

About This Program

Our Marketing B.B.A. program provides a strong foundation in business and marketing principles, combined with practical experience, to prepare you for a successful career. With access to cutting-edge resources and experienced faculty, you'll learn the latest techniques in consumer behavior, market research and digital marketing. Join our program and become a skilled marketer ready to take on any challenge in the dynamic field of marketing. Read more...

Contact Information

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus
    • Stark Campus

Examples of Possible Careers and Salaries*

Advertising and promotions managers

  • -1.1% decline
  • 28,600 number of jobs
  • $133,460 potential earnings


  • 14.3% much faster than the average
  • 100,600 number of jobs
  • $59,610 potential earnings

Market research analysts and marketing specialists

  • 17.7% much faster than the average
  • 738,100 number of jobs
  • $65,810 potential earnings

Marketing managers

  • 6.7% faster than the average
  • 286,300 number of jobs
  • $142,170 potential earnings

Sales managers

  • 3.5% about as fast as the average
  • 433,800 number of jobs
  • $132,290 potential earnings

Additional Careers

  • Marketing coordinator
  • Marketing associate
  • Digital (social media) marketing manager
  • Brand ambassador
  • Product marketing manager


AACSB, International - The Association to Advance Collegiate Schools of Business

* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.