About This Program
The Media Advocacy minor prepares students to explore advocacy as both a professional discipline and an act of engaged citizenship by equipping them with theoretical and applied approaches for achieving meaningful social, political and cultural change through the use of media tools and concepts. The minor will deepen student understanding of individual activism, group advocacy and social movements. The required and elective courses will help students understand how to apply story-based strategies to create shared meaning, draw attention to societal issues and organize others to take action. It will also prepare students to understand how media shape individual decision making, public discourse and public opinion.
Contact Information
Program Delivery
Admission Requirements
Admission to a minor is open to students declared in a bachelor’s degree, the A.A.B. or A.A.S. degree or the A.T.S. degree (not Individualized Program major). Students declared only in the A.A. or A.S. degree or the A.T.S. degree in Individualized Program may not declare a minor. Students may not pursue a minor and a major in the same discipline.
Program Learning Outcomes
Graduates of this program will be able to:
- Explore advocacy by studying social movement theories, organizing models, and the history and role of communication and media on advocacy efforts.
- Understand how issues emerge, how public perceptions are shaped and how public opinion is changed.
- Understand and critically analyze the core components of story-based strategy and how these components are used to develop social-change narratives, gain public awareness and mobilize collective action.
- Critically examine the role of traditional and digital media in framing and covering transformational change efforts.
- Practice experiential advocacy by applying media tools and the specific skills of their disciplines to advocacy problems.
- Develop a useful toolkit of nonviolent mobilization strategies and tactics.
